What is SEO (Search engine optimization), and why is it needed for your website?
what is SEO?
What is Search engine optimization?
Have you ever wondered why, when you search for something on Google, like ‘best digital marketing institute in Jaipur,’ ‘hair salon near me,’ or ‘best restaurant in Jaipur,’ some websites appear on the top, while others don’t show up even on the next 10 pages? How does this happen? There is only one answer: Search Engine Optimization. Now you will wonder what is SEO?
Search engine optimization is the process of improving our webpages naturally. When someone types a query on Google, it helps your website’s related content appear on top.
Why is Search engine optimization important for your website?
A website is like a shop. When someone goes out to buy something and finds what they need at the first shop, they won’t go to other shops. Similarly, with a website, if a user’s query is answered by a website that ranks at the top, they won’t go to the next pages.
Therefore, here are some key points about why search engine optimization is important:
1. Top Ranking in Search Results:
Generally, most people click only on those websites that appear on the first page of the search engine. Very few have gone to the next page. With the help of a search engine optimization expert, your website appears in the top search results, which increases your website’s visibility.
2. Organic Website Traffic:
Moreover, with the help of SEO, you get completely free and organic traffic to your website. This helps your business grow without using any paid advertisements.
3. Better User Experience:
In addition, A proper SEO process also makes your website work better. It helps your web pages load faster, makes your site mobile-friendly, and ensures that elements open quickly. As a result, users don’t face issues with slow websites.
4. Bring Quality Leads, Not Just Traffic:
With the help of SEO, the right people visit your website — people who are already looking for what you offer. For instance, if your niche is a digital marketing institute and the user also searches for the same, then they will only see content related to this topic, not anything else.
5. Online Business Growth:
With the help of SEO, your website appears at the top, which brings more users to your site and helps your online business grow.
What Do You Lose Without Search Engine Optimization?
If Search Engine Optimization is not used on your website, it directly affects your visibility, traffic, and leads or sales. Here are some key points that explain what happens if your website does not have SEO:
- Website Will Not Appear in Search Results
- Organic Traffic Will Be Very Low
- Competitors Will Get Ahead of You
- Low Trust and Credibility
- No Sales or Lead Generation
How does SEO (search engine optimization) work?
- Research of Keywords: First, you select the words (keywords) that users are searching for related to your niche and content.
For example, if a user searches for “best restaurant in Jaipur,” then your keyword should be the same or something similar.
- Website Optimization: Next, you optimize your webpage’s titles, text, images, and links so that Google can understand what your website is about.
- Write Human Content: Importantly, only those webpages rank on Google that have fresh and helpful content, and the content must be 100% written by a human, not created using AI.
- Boost Your Website Speed: With SEO, your website speed is improved so that the bounce rate becomes almost zero.
- Link Building: Finally, your website is linked to another trusted website from the same topic area. This helps in increasing visibility and brings more organic traffic to your site.
Types of Search Engine Optimization
- On-Page SEO: These are the activities we do on our website to help it rank on Google.
This includes writing content, adding related images, setting titles and descriptions, using the right keywords, and optimizing images (image SEO). - Off-Page SEO: These are the activities done outside your website to improve your Google ranking.
- Examples include making backlinks, guest posting on other websites, and submitting your site to forums.
- Examples include making backlinks, guest posting on other websites, and submitting your site to forums.
- Technical SEO: These are the tasks done to improve your website’s speed, make it mobile-friendly, and give users a better experience. This also helps Google easily crawl and understand your webpage.
- Local SEO: In this, we optimize our website for local people so that if someone searches using location-based terms like “near me” or “in Jaipur,” our website can rank at the top.
SEO is Not a One-Time Game
If you think that doing SEO for a single webpage once will make it rank forever, or if a page reaches the first position on Google once, it will always stay there, then you are wrong.
Only those pages rank on Google that are fresh and regularly updated. That’s why SEO needs regular updates.
Conclusion
Search engine optimization is not just important for ranking on Google but also for improving the user experience. If we follow the correct SEO process for our website, it brings more traffic, which helps in building trust. Whether your website is for e-commerce, services, or blogging, SEO increases its online visibility.
Bonus Tip:
If you don’t know how to do SEO, you can hire an SEO company in Jaipur to help you. They will improve your website ranking and bring you more business.
Frequently asked questions:
SEO is a natural process. You do not have to pay Google for it. But if you hire an SEO company, they may charge you for their service.
SEO takes time. Usually, it takes 3 to 6 months to see good results. It also depends on the quality of your website and the competition in your field.
Some traffic can come from social media or referral links, but SEO is necessary for consistent and high-quality traffic. Without SEO, it’s hard for your website to appear on Google.
Mostly, people use Google for searches, so the focus is mainly on it. However, SEO also helps in ranking on other search engines like Yandex, Yahoo, etc.
