You have a product launch, a new office, or a milestone worth announcing. The problem is that a post on your own website rarely reaches anyone beyond your regular visitors. Press release submission sites give that news a wider stage, and plenty of them are free.
In this guide, I’ll share seven platforms with their DA, PA, and SS values, explain how to pick the right one, and walk through a simple process for submitting your release. If you are looking for free press release websites or free PR websites, this list is a good starting point.
What Are Press Release Submission Sites?
They are online sites where companies issue press releases concerning launchings, events, partnership deals, and branding. Some operate as a news channel, some as a directory, and a few are open to all comers who just set up a free account. If you have been searching for free PR submission sites or free press release sites in India, this is the category you are looking at.
Used well, a release can bring referral traffic, brand mentions, and some visibility in search. It will not work as a magic ranking switch, though.
Why Submit a Press Release?
Your own website is the best place for your news, but it does not come with a ready audience. Publishing a release elsewhere can help you:
- Reach people who have never heard of your brand
- Build credibility by sharing real company news
- Get referral traffic back to your website
- Attract the attention of potential customers and leads
- Promote your business without a large advertising budget
7 Press Release Submission Sites with DA, PA, and SS
Here are seven options with their metrics. These values change over time and differ between SEO tools, so treat them as a reference point.
| Website | DA | PA | SS |
| PRLog | 78 | 61 | 6 |
| Before Its News | 78 | 63 | 4 |
| IssueWire | 52 | 52 | 1 |
| PressReleasePedia | 39 | 45 | 2 |
| PressNews.biz | 37 | 49 | 10 |
| KingNewswire | 36 | 31 | 1 |
| FreePressReleaseDB | 34 | 47 | 5 |
DA is Domain Authority, PA is Page Authority, and SS is Spam Score. A lower SS is better.
How to Choose the Right Platform
Not all press release submission sites are equally useful. The high DA of free PR platforms means nothing if you do not check the activity, freshness of the publication, industry, and editorial guidelines of the site.
Pay attention to the type of link. Free distribution platforms generally use nofollow links, thus considering them as a tool of brand awareness and referral traffic rather than ranking. Also, compare spam scores; the SS 1 platform is much safer compared to 10.
How to Submit a Press Release Step by Step
1. Write a Real News Story
The press release should be based on some milestone, product or event. Advertising would hardly work here.
2. Write a Good Headline
Provide a summary of the news in one line. It should be rather informative than promotional.
3. Provide the Details
Your contact data, company description and website address are to be included in the press release.
4. Choose Two or Three Platforms
Do not distribute on all possible PR platforms. Select two or three that meet your aim.
5. Look Through the Guidelines
Check the word limit, linking and image requirements of every platform prior to submission.
6. Check Before Publishing
Proofread carefully. It may be difficult to fix errors after a press release goes live.
7. Monitor the Effectiveness
Monitor the number of referral visits, mentions, and new leads. Eventually, you’ll understand which platforms are worth your attention.
Mistakes to Avoid When Writing Press Releases
No matter how great the press release submission sites you choose are, they won’t help you if you commit these mistakes:
- Submit your press release to all possible websites without making any amendments to it.
- Write promotion instead of news.
- Fail to consider the spam score.
- Use numerous links.
- Choose the platform based only on its DA.
- Skip proofreading.
Press Release Submission Sites and SEO
Press release submission sites can contribute to your SEO and content marketing efforts, but not necessarily in the way you expect. Given that many free submission services use nofollow links, the results come mainly in terms of visibility, referral traffic, and mentions. Great content on your site, internal links, and regular publications work harder.
Making the Most out of Each Release
First, publish the complete article on your website before customizing it for different platforms to ensure that it is not exactly alike across the boards. In any case, try something different with the angle of your article or the angle of your headline. Publish the links in your social media accounts and email lists.
Final Words
By choosing the correct platforms, you will be able to distribute your news without having to pay much for it. All you need is to choose a few live ones and write an article.
Frequently Asked Questions
1. What are press release submission sites?
These are websites where businesses post news related to product launches, events, or partnerships.
2. Are there free press release submission sites?
Yes. There are many free sites and some allow publication after creating a free account.
3. Do press release submission sites impact SEO?
They can bring you referral traffic and name mentions, however, most of them offer only nofollow links so you cannot use it as a ranking factor switch.
4. How many platforms do I need?
Two-three press release submission platforms relevant to your goals are enough.
5. What should I verify before using it?
You should look at activity, freshness of its news, compatibility with your industry, editorial policy, link type, and spam score.
Want to improve your SEO strategy? Explore 7 free press release submissions. Sites to increase brand visibility and reach a wider audience. Follow us on Instagram for more digital marketing tips!
Looking for free ways to promote your business? Check out these 7 press release submission sites with DA, PA, and SS metrics. Follow us on Facebook for more SEO guides and updates!
